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Affiliate Marketing
What is affiliate marketing? Like MLM's, Affiliate Marketing programs are very numerous on the internet.
There are many people who make their whole living just from affiliate programs. If this is your plan, then the
key is not to join too many. Pick a small number that are quality programs with high income potential. I
have seen many affiliate programs and one of the common points is that they are all FREE! Beware of any
affiliate programs that want you to pay to join! This page will give you some more detailed information about
these programs and the compensation models in use today. I hope this will be of some help and if you
have any questions please don't hesitate to contact me any time!
What is affiliate marketing? Like MLM's, Affiliate Marketing programs are very numerous on the internet.
There are many people who make their whole living just from affiliate programs. If this is your plan, then the
key is not to join too many. Pick a small number that are quality programs with high income potential. I
have seen many affiliate programs and one of the common points is that they are all FREE! Beware of any
affiliate programs that want you to pay to join! This page will give you some more detailed information about
these programs and the compensation models in use today. I hope this will be of some help and if you
have any questions please don't hesitate to contact me any time!
Affiliate Program Overview
Affiliate Marketing is a very popular way of promoting a web business. An affiliate is compensated for every visitor, subscriber and/or customer
provided through his efforts. It is a modern day version of a finder's-fees for bringing in new clientele to a business. Payment is based on a
set value for each visitor (Pay per click), registrant (Pay per lead), sale (Pay per Sale) or a combination of any of these. From the merchant's
viewpoint, this is ideal as no payment is due until results are seen.
Affiliate marketing is the fastest growing industry on the internet today. Making money and building an internet career is more quickly and
creatively realized through affiliate marketing programs. Research also shows that using affiliates is a very cost-effective way to generate
online sales. Statistically in the last 2 years, total sales generated mostly through affiliate networks, were worth close to a billion in the UK
alone. Affiliate solution providers expect their own revenues to grow between 50%-75% in the next 1 to 2 years, and also expect their affiliates'
revenues to grow between 40%-75%.
Compensation
Pay-Per-Impression (CPM)
Cost-Per-Mil (Mil = 1000) Impressions. Advertiser pays publisher a certain amount of money for every 1000 Impressions (Page
Views/Displays) of the Ad. The Ad can be Text (AdSense), Banner Image or Rich Media.
Pay-Per-Click (CPC)
Cost-Per-Click. Advertiser pays Publisher a certain amount of money, every time a visitor (potential prospect) clicks on the advertiser's Ad.
It doesn't matter (for the compensation) how often an Ad is displayed. Commission is only due when the ad is clicked.
Pay-Per-Lead (CPA or CPL)
Cost-Per-Action or Cost-Per-Acquisition (CPA), Cost-per-Lead (CPL). Advertiser pays Publisher a certain amount in commission for every
visitor that was referred by the publisher to the Advertiser's Website and performs a desired action, i.e.- filling out a form, creating an account
or signing up for a newsletter. This type of payment is very popular with online services from ISP's, cell phone providers, banks (loans,
mortgages, credit cards) and subscription services.
Pay-Per-Sale (CPS)
Cost-Per-Sale (CPS). Advertiser pays the publisher a percentage of the sale that was created by a customer who was referred by the
publisher. This is by far the most common compensation model used by online companies that have an affiliate program.
Pay-Per-Call
This compensation model is new and has no official abbreviation yet. The advertiser pays publisher a commission for phone calls received
from potential customers as a response to a specific publisher ad. Newly developed call-tracking technology allows a "bridge" between online
and offline advertising. Pay-Per-Call advertising is very new and is in it's infancy.
All this may seem a bit confusing, but once you go through it a few times, it actually starts to make sense! If you have ANY questions or
need help, please feel free to contact me.
Affiliate Marketing is a very popular way of promoting a web business. An affiliate is compensated for every visitor, subscriber and/or customer
provided through his efforts. It is a modern day version of a finder's-fees for bringing in new clientele to a business. Payment is based on a
set value for each visitor (Pay per click), registrant (Pay per lead), sale (Pay per Sale) or a combination of any of these. From the merchant's
viewpoint, this is ideal as no payment is due until results are seen.
Affiliate marketing is the fastest growing industry on the internet today. Making money and building an internet career is more quickly and
creatively realized through affiliate marketing programs. Research also shows that using affiliates is a very cost-effective way to generate
online sales. Statistically in the last 2 years, total sales generated mostly through affiliate networks, were worth close to a billion in the UK
alone. Affiliate solution providers expect their own revenues to grow between 50%-75% in the next 1 to 2 years, and also expect their affiliates'
revenues to grow between 40%-75%.
Compensation
Pay-Per-Impression (CPM)
Cost-Per-Mil (Mil = 1000) Impressions. Advertiser pays publisher a certain amount of money for every 1000 Impressions (Page
Views/Displays) of the Ad. The Ad can be Text (AdSense), Banner Image or Rich Media.
Pay-Per-Click (CPC)
Cost-Per-Click. Advertiser pays Publisher a certain amount of money, every time a visitor (potential prospect) clicks on the advertiser's Ad.
It doesn't matter (for the compensation) how often an Ad is displayed. Commission is only due when the ad is clicked.
Pay-Per-Lead (CPA or CPL)
Cost-Per-Action or Cost-Per-Acquisition (CPA), Cost-per-Lead (CPL). Advertiser pays Publisher a certain amount in commission for every
visitor that was referred by the publisher to the Advertiser's Website and performs a desired action, i.e.- filling out a form, creating an account
or signing up for a newsletter. This type of payment is very popular with online services from ISP's, cell phone providers, banks (loans,
mortgages, credit cards) and subscription services.
Pay-Per-Sale (CPS)
Cost-Per-Sale (CPS). Advertiser pays the publisher a percentage of the sale that was created by a customer who was referred by the
publisher. This is by far the most common compensation model used by online companies that have an affiliate program.
Pay-Per-Call
This compensation model is new and has no official abbreviation yet. The advertiser pays publisher a commission for phone calls received
from potential customers as a response to a specific publisher ad. Newly developed call-tracking technology allows a "bridge" between online
and offline advertising. Pay-Per-Call advertising is very new and is in it's infancy.
All this may seem a bit confusing, but once you go through it a few times, it actually starts to make sense! If you have ANY questions or
need help, please feel free to contact me.